First Gulf Properties rebrands to FAB Properties

First Gulf Properties rebrands to FAB Properties
Abu Dhabi, UAE.
Published: 1 April 2018 - 3:15 a.m.
By: Jumana Abdel-Razzaq

First Gulf Properties, a wholly-owned subsidiary of First Abu Dhabi Bank (FAB), has changed its name to FAB Properties.

The real estate service provider, which specialises in end-to-end property solutions, has launched a new logo, inspired by the look and feel of the FAB brand identity.

FAB Properties’ mission and vision remain the same, with a special focus on placing customers first and positioning itself as an entity of choice for real estate services, according a company statement.

Jasim Al Ali, CEO of FAB Properties, said: "Following the launch of the company in 2011, we have successfully built a strong legacy in the industry and have established a solid name for ourselves, where we are identified as one of the UAE’s leading real estate service providers.

“Though our name has changed, all policies and services will continue as normal, and our commitment to delivering market-leading solutions and expertise remains our top priority. We look forward to continuing to meet the evolving needs of our customers, as we grow stronger, together."

FAB Properties manages a diversified portfolio of more than 20,000 units across different market segments.

The UAE’s largest bank, created from the merger of National Bank of Abu Dhabi (NBAD) and First Gulf Bank (FGB), launched a new brand identity in March 2017.


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