AccorHotels continues its Middle East expansion with the signing of nine hotels in the first quarter of 2018.
This year, the hotel has signed agreements for the introduction of SO/ in Uptown Dubai, the expansion of MGallery in the UAE with the MGallery Old Town, and the recent acquisition of South African-based Mantis Group, a collection of boutique hotels and eco lodges located on all seven continents.
In 2017, AccorHotels has signed 30 new hotels, including seven takeover agreements, adding more than 8,700 rooms to the group’s regional portfolio.
Olivier Granet, chief executive officer (CEO) AccorHotels Middle East and Africa, said: “2017 was a remarkable year for AccorHotels, defined by our robust expansion strategy.
“In the UAE alone, we were the first major global hospitality company to introduce economy and midscale brands to the market, fueling a need for affordable accommodation combined with international standards.
“We continue this momentum by bringing some of our most innovative and disruptive concepts such as Mama Shelter, 25Hours Hotels and SO/, through which we hope to reinvigorate and transform the travel and hospitality experience for all travelers to the region.”
The group successfully rebranded, renovated and reintroduced regional projects in 2017 including Le Grand Amman in Jordan, later to become Sofitel Amman, as well as the midscale Mercure Dubai Barsha heights Hotel Suites & Apartments, the largest Mercure property in the world.
AccorHotels also announced the first entry of the Swissôtel brand to the UAE market, the first Fairmont property in Morocco with Fairmont Royal Palm Marrakech and the first ibis Styles brand in Kenya with ibis Styles Nairobi.
The signings across 2017 and 2018 bring AccorHotels Middle East & Africa committed network (operational and pipeline) to over 300 hotels, representing 80,000 rooms across 30 countries in the region.
AccorHotels has been undergoing a major expansion strategy by the group’s regional operations in recent years.