Blue Star International has named Sands International as the official distributor of its unitary products range in Saudi Arabia.
According to the Dubai-based subsidiary of the India-headquartered Blue Star Limited, it has put in place a team in Saudi Arabia, whose role would be to provide support to the local sales team.
Together with Sands International, Blue Star will offer the Saudi market split and window air conditioning units designed for residential and commercial developments, as well as water cooling products like water tank chillers.
Its water cooling systems are primarily targeted at the commercial sector, Blue Star said in a statement.
Dawood Bin Ozair, chief executive officer of Blue Star International said: “Blue Star’s products are backed by robust R&D and world-class manufacturing.
“We are well equipped to deal with the rising demand for air conditioning and refrigeration products in the Saudi market and are confident that Sands International’s well-entrenched distribution network of retailers and dealers will help us ensure an extensive reach for our unitary products range.”