Gulf Petrochemical and Chemical Association (GPCA) has launched its sixth Waste Free Environment Campaign, to be held from February 18 to 22.
This year, the initiative focuses on the importance of plastic recycling and fostering collective responsibility among GCC residents.
Dr Abdulwahab Al Sadoun, secretary general, GPCA said: “The latest edition of the campaign comes amid a time of great change in the region, as governments, organisations and global entities prioritize more sustainable practices, greater resource efficiency and higher recycling rates that contribute towards realising – on both regional and global level – the social, environmental and economic objectives set in recent years.”
The campaign will be held in key locations across the GCC and the world, engaging influential change makers such as government stakeholders, industrial giants, educational institutions and the wider community, across the region and globally, to shift perceptions of plastic and incorporate sustainability into the habits among the public.
“Over the last two years, Waste Free Environment has shifted away from being a clean-up campaign to expanding its reach and creating greater awareness about the importance of recycling, responsible litter disposal, and the benefits of plastics in modern day life,” Al Sadoun said.
In 2017, the campaign expanded its reach to four continents, 13 countries and 23 cities.
According to a GPCA survey, only 38% of GCC residents have an informed view of recyclable and degradable plastics, signaling the need to incorporate more information on this important subject in the education systems across the region.
The survey also found that almost half (48%) of the 4,076 respondents support the practice of recycling plastics into new products, rather than resorting to conventional waste disposal.
As part of this year’s campaign, GPCA members are organising school visits to engage with students, in addition to taking part in environmental clean-ups and public awareness events, designed to reach out to thousands of community members and raise awareness about the importance of the 3Rs and the role of plastics in driving sustainability around the region.