Deyaar partners with Microsoft to enhance digital strategy

Deyaar partners with Microsoft to enhance digital strategy
Deyaars digital transformation strategy is ongoing as it revamps its business models.
Published: 7 March 2018 - 3:23 a.m.
By: Jumana Abdel-Razzaq

Deyaar Development has partnered with Microsoft to introduce a virtual-tour application to enhance customer experiences and building processes across company operations. 

As part of the developer’s ongoing Datacentre Modernisation Project, Deyaar will use the software giant’s mixed-reality HoloLens device to showcase its complete range of properties to potential customers by placing them inside a mixed-reality environment.

The technology will allow customers to see the physical environment around them using digital additions “grafted on top”, and observed through a headset device.

The software will also enable the company to scale across geographies without having to depend on physical proximity to its customers.

Saeed Al Qatami, CEO, Deyaar, said: “With Microsoft’s innovative offerings, we are committed to achieving the company’s mission to provide smart solutions to our residents, and contributing to the region’s growing digital ecosystem.”

Microsoft and Deyaar have further teamed up on the delivery of international-standard cyber security, using products such as Enterprise Mobility Suite and Advanced Threat Protection, to help the property developer become compliant with the European Union’s General Data Protection Regulation (GDPR).

Deyaar’s digital transformation strategy is ongoing as it revamps its business models to fulfil its vision for smart and connected buildings with Azure’s Internet of Things (IoT) offerings.

Once complete, this solution will deliver significant savings on energy costs, transform the resident experience, and help create smart communities.


Microsoft and Deyaar are also in the final stages of a Datacentre Modernisation Project for Deyaar’s hospitality division, which is launching later this year.

The project leverages the capabilities of on-premises computing with those of the Azure cloud, and will be delivered in partnership with HP Enterprise’s Azure Stack hybrid-cloud solution.

“Digital transformation is about empowering businesses and customers to achieve more,” Bobby Morrison, ‎vice president and head of Worldwide Digital Transformation, Microsoft Corporation.

“This starts by reimagining what’s possible and choosing the right technology partner to bring it to life,” he added.

Upon rollout, Deyaar will become the first real estate company in the Middle East to adopt Azure Stack.


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