Vox Cinemas multiplex to open in Saudi Arabia in 2019

Vox Cinemas multiplex to open in Saudi Arabia in 2019
A Vox Cinemas multiplex is coming to Riyadh following a deal between the UAE's Majid Al Futtaim and Saudi's Dar Al Arkan [image: Arabian Business].
Published: 5 September 2018 - 6:16 a.m.
By: Jack Ball

Saudi Arabian developer Dar Al Arkan Real Estate Development Company has signed a contract with Dubai-based retail giant Majid Al Futtaim to open a Vox Cinemas multiplex in the kingdom.

The contract will see Vox Cinemas operate the new 15-screen multiplex at Dar Al Arkan’s Al Qasr Mall in the Saudi capital Riyadh.

Scheduled to open in the first quarter of 2019, the multiplex is part of a design that involves a “major retail transformation” of the mall, which will include casual dining and entertainment outlet additions.

Vox Cinemas' signature Kids and Max experiences will also feature at the new multiplex.

Speaking on the real estate firm’s plans, Yousef Bin Abdullah Al Shelash, chairman of Dar Al Arkan, said Majid Al Futtaim was the "perfect partner that will help us create a unique experience at Al Qasr Mall for Riyadh residents and visitors".

He added: “The company is considered the largest cinema operator in the region. It offers the most innovative and customer focused cinema experience, including the latest cinematic technology and a range of different cinema concepts to suit different consumer expectations.

“Al Qasr Mall is an ideal site for this new feature in family entertainment and is expected to become a celebrated addition to our existing and diverse selection of outlets that offer something for everyone.”

The news comes amid a busy time for Dar Al Arkan, which reported a huge 892% rise in profits in the second quarter of this year compared to the same period in 2017.

In May, the firm announced the launch of its $160m (SR500m) Mirabilia residential villas at the mixed-use Shams Ar Riyadh Development, in partnership with Italian luxury fashion house Roberto Cavilli that will design the project’s interiors.

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