Hospitality group Accor has inked a management agreement to open a property under its design-led economy brand, Ibis Styles, in line with its plans to expand its presence in Ethiopia.
The group has partnered with private conglomerate, Yuluch Elyano Trading, to operate the 150-key Ibis Styles Addis Ababa, which will be its fifth upcoming property in the Ethiopian capital and is due to open in 2023.
Ibis Styles Addis Ababa’s 150 rooms will feature the brand’s signature Sweet BedTM by ibis concept, in addition to an all-day dining venue, fitness centre, gym, meeting space options, and a car park.
The property will be located just off the city’s main thoroughfare, Bole Road, 1km from the Addis Ababa Bole International Airport, and in close proximity to corporate institutions and embassies.
The hotel will join Accor’s growing pipeline of properties in Addis Ababa under brands including MGallery, Mercure, Pullman, and Mövenpick.
Commenting on the deal, the chief executive officer – Middle East & Africa for Accor, Mark Willis, said: “Our partnership with Yuluch Elyano Trading provides Accor with an exciting opportunity to showcase the Ibis Styles brand in a market where demand for innovative budget hospitality concepts is being driven by the continent’s booming domestic travel sector.”
Accor’s Africa portfolio currently comprises 159 properties with 25,389 keys, as well as another 58 hotels with 13,413 keys in the development pipeline, growing its presence to 25 brands.