USM introduces ‘the third space’ at Downtown Design

USM introduces ‘the third space’ at Downtown Design
Published: 11 November 2019 - 10:15 a.m.
By: Staff writer

Modular furniture maker USM will showcase the third space – a concept blurring the lines between work and play places – at Downtown Design.

It responds to the shake-up of “fundamental design concepts” as offices, cafes and hotels face pressure to become more adaptable, flexible and non-formulaic.

USM – the company behind the celebrated Haller modular system – will introduce the third space at its Downtown Design booth, designed by Dubai-based architecture firm Wanders Werner Falasi.

Sandra Schär, group marketing director, USM Modular Furniture, said the design industry needed to respond to the way in which work and play spaces had coalesced.

“Spaces need to accommodate an increasingly transient workforce and multi-faceted communities,” she said. “We are excited to be showcasing our vision of the third space at Dubai Downtown Design and to be making places with the regional community.”

USM discovered the third space during a probe into the changing nature of design. The company said it discovered key elements that are crucial to the third space, including how our surrounds reflect our personality.

The place does not have to dictate the person, just like education can be enjoyed outside the confines of a classroom, USM noted.

USM collaborated with regional distributor One52 for the showcase at Downtown Design.

Earlier this year, One52 launched its first flagship Middle East showroom in Dubai that showcases USM furniture for residential and office design. The store was designed by Wanders Werner Falasi.

Commenting on the third space, Hannes Werner, co-founder of Wanders Werner Falasi, said: “We are excited to be working with USM and bringing to life the concept of the third space. As architects, we have seen the shift in how people use and engage with spaces, a trend that has impacted the way we approach design.”

Downtown Design runs from 12-15 November at Dubai Design District and is held under the patronage of HH Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, chairperson of Dubai Culture & Arts Authority.

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