Expo 2020 Dubai initiative aims to ‘accelerate creative economy’

Expo 2020 Dubai initiative aims to ‘accelerate creative economy’
Dr Hayat Shamsuddin, Senior Vice President - Arts and Culture, Expo 2020 Dubai
Published: 13 November 2019 - 1:40 p.m.
By: Staff writer

Expo 2020 Dubai will promote, support and elevate UAE craft and design with a targeted programme launched at Dubai Design Week.

The Design and Crafts Programme will give local designers access to creative, technical and economic support to ensure they capitalise on Expo 2020 Dubai-related opportunities.

Under this programme, local designers will be able to sell products at Expo 2020 Dubai with proceeds going to the UAE Designer Fund – a mutual cash reserve set up to support local designers and small and medium-sized design firms.

“In line with Expo 2020’s aim to establish a long-lasting legacy beyond the six months of the event, the Design and Crafts Programme supports the UAE’s ambition to accelerate the creative economy to become a major contributor in its economic diversification strategy,” said Dr Hayat Shamsuddin, senior vice president of arts and culture, Expo 2020 Dubai.

“This initiative will strengthen the presence of creative sectors and will be an unprecedented opportunity for the UAE creative industries community to present itself to the world. It will help local talents reach a global audience and strengthen their presence in the UAE.”

Under Expo 2020 Dubai’s wider plans to create economic growth, business opportunities will be created for UAE creatives. This ranges from handmade and high-tech design to traditional and contemporary art and crafts.

It is focusing on five crafts in particular: safeefa, palm frond weaving; talli, hand-woven braiding; pottery; sadu, embroidery; and goldsmithery.

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