Jordanian furniture designer wins $5,000 Italian Way Product Design Award

Jordanian furniture designer wins $5,000 Italian Way Product Design Award
Italian Way Product Design Award
Published: 13 November 2019 - 11:38 a.m.

The founder of Amman-based design studio Aperçu, Farah Kayyal, has won thousands of dollars after finishing first in the Italian Way Product Design Award, which Paul Bishop of Bishop Design judged.

In addition to the cash prize, Kayyal will collaborate with high-tech Italian 3D materials company Woodskin to create a prototype of his winning design, Roof Strata.

He fended off competition from dozens of designers from the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Jordan and Lebanon to come out on top of a five-strong shortlist.

Rose Arwani came second and, for the first time, the runner up has been offered an internship with Bishop Design.

Designed were briefed was to create an original and functional piece of Italian-inspired furniture, suitable for a luxury rooftop hospitality setting in partnership with Italian architect Andrea Morgante, one of nine judges.

“It was a tremendous privilege being part of the judging panel for the third edition of Italian Way Product Design Award,” Morgante said.

What we really tried to do was pick a winner that we felt could share the real values of Italian design... In the end we felt the winner brought this together in the way we really hoped for.”

On Kayyal wining Woodskin founder, Giulio Masotti, said: “I’m was very glad to be here, representing Woodskin and our entire team back in Italy, for us it was such an honour to be here and have the opportunity to award some young and talented designers.

“It was such a pleasure to be able to see how the young designers were able to take our complicated technology and offer us a fresh, new view on how to use it.”

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