iPad sales are surging in education

iPad sales are surging in education
iPad sales are surging in education
Published: 7 August 2017 - 6:40 a.m.
By: Staff Writer

Mac sales remained strong, and iPad sales returned to growth during Apple's most recent quarter, helping to propel the company as buyers await a major iPhone launch later this year.

The Mac and iPad lines got a lift from a number of recent product introductions, and growth of the categories was a marked contrast to their sluggish performance throughout much of 2016.

Overall, Apple reported revenue of $45.4bn during the fiscal third quarter, up 7% from $42.35bn during the same period a year earlier.

The growth came thanks in part to product debuts at the company's Worldwide Developers Conference (WWDC) in June, which should "extend [Apple's] competitive lead this year and well into the future," CEO Tim Cook said.

Mac sales reached $5.59billion in fiscal Q3, an increase of 7% from the same period a year ago when Mac accounted for $5.23bn in revenue. It was the third quarter in a row that Apple saw a year-over-year increase in Mac sales, following the release of an overhauled and pricier version of the MacBook Pro.

The quarterly sales included several weeks' worth of sales of refreshed iMacs, which debuted in early June at WWDC. Apple updated the MacBook and 2016 MacBook Pro with Intel's latest Core processors in June as well.

"With the refresh of almost our entire Mac line-up in June, we're off to a great start for the back-to-school season," said Cook.
Apple reported that iPad sales came in at $4.96bn during the fiscal third quarter, up 2% from the $4.87bn generated by Apple's tablet line a year earlier.

The return to growth territory for iPad followed the introduction of a more-affordable version of the 9.7-inch iPad shortly before the start of the fiscal third quarter, along with the debut of a new 10.5-inch iPad Pro model at WWDC in June.

Author: Manda Banda

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