Coffee Planet offers new franchise concept

Coffee Planet offers new franchise concept
Coffee Planet's franchise espresso bar.
Published: 1 November 2016 - 1:01 a.m.
By: Sarah Jacotine

UAE-based Coffee Planet has launched a new franchise concept, available in café, kiosk, cart and vending format.

Incorporating touches of the 11-year-old company’s Arabian heritage, the design features a tribute to several iconic recognisable UAE buildings. Other inspiration has been drawn from the brand’s crop-to-cup ethos, represented through earthy tones, exposed brick, brass, black tiling and wood finishes.

“The launch of our new franchise concept marks a milestone achievement, as we continue to update areas of the business as part of our wider rebranding strategy,” explained Coffee Planet managing director Robert Jones.

“We have dedicated significant time and investment to enhance our ability to deliver freshly roasted, 100% Arabica specialty coffee to everyone around the world and our improved franchise model is aligned to this vision,” he added.

New partners looking to collaborate with Coffee Planet will receive support throughout the process, from franchise conception to the launch, and ongoing assistance, which includes barista training, contractor selection, outlet design, operations and marketing guidance.


 

 

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