Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) is presenting a range of upcoming initiatives, events, and activities to welcome residents of Saudi Arabia to experience the emirate’s heritage, culture and traditions throughout the course of 2017.
The campaign seeks to position Abu Dhabi as an attractive destination for regional travellers wanting to experience a selection of assets that provide cultural experiences.
According to TCA Abu Dhabi director-general, Saif Saeed Ghobash, the campaign has been launched in recognition of the fact that the GCC remains one of the key target markets for Abu Dhabi’s tourism sector, with close ties and long-term mutually beneficial relations being held with Saudi Arabia.
"The GCC, and especially the Saudi market, has continuously been one of our key targets, providing encouraging prospects as well as a natural convergence of culture, language, customs, and tradition between our communities," Ghobash said.
"Our destination ensures that we provide a comprehensive range of concepts for leisure tourism, within which the emirate of Abu Dhabi promotes high quality family entertainment products with exciting destination attractions such as those on Yas Island, including Yas Waterworld, Ferrari World Abu Dhabi, Yas Mall, and the Yas Viceroy Hotel."
Abu Dhabi is offering special deals and packages specifically for travellers from the region throughout the year, with discounts, free entrance to theme parks as well as other offers on a vast array of recreational options.
Between August 15 and September 15, visitors using the border crossing at Ghuwaifat will find a marquee staffed by TCA Abu Dhabi offering food trucks, children's’ activities, drinks, and information to help promote the emirate’s attractions and hotels across the school holidays and Eid.
Throughout 2017, there is an extensive programme of events, including the 2017 Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi Food Festival, and the annual Traditional Handicrafts Festival to delight and engage visitors of all backgrounds across Saudi Arabia.