Carlson Rezidor accelerates Africa growth strategy

Carlson Rezidor accelerates Africa growth strategy
Park Inn by Radisson Addis Ababa.
Published: 12 October 2017 - 1:13 a.m.
By: Diane Fermin Roeder

Carlson Rezidor Hotel Group has accelerated its growth in Africa with six hotel openings and the addition of three hotels representing 530 new rooms to its portfolio this year.

The new addition brings the group’s African portfolio to a tally of 80 hotels and over 17,200 rooms in operation and under development. With an accelerated growth strategy to deliver on its development pipeline, the African portfolio will feature 125 hotels by establishing critical mass in key countries within the next five years.

Six Hotel Openings in 2017

In 2017, Carlson Rezidor has opened six hotels across the continent including Polokwane, Nairobi and Kigali’s first Park Inn by Radisson; Radisson Blu Hotel & Residence in Cape Town; its first entry into Chad with Radisson Blu Hotel N’Djamena and Africa’s first Radisson RED in Cape Town.

Carlson Rezidor’s lifestyle brand that appeals to tech-savvy guests with a millennial mind-set, Radisson RED features a bold, inspirational design and philosophy. Radisson RED Cape Town is the first new build hotel to receive a five-star Green Star SA rating on the continent.

“Carlson Rezidor has recognised the evolution of the modern travellers' needs and wants and has therefore created a bespoke brand which directly caters to them,” said Mark Willis, Carlson Rezidor Hotel Group senior area vice president for Middle East, Turkey and Africa. “These guests are not defined by a certain age – they are united by an appreciation for savvy design, energetic social spaces, technology that makes their lives easier, and customisable, unique experiences that connect them to their location. As our first Radisson RED in Africa, we are confident that Cape Town is the perfect stage to showcase this unique hotel brand concept and will spearhead a snowball expansion for this brand in key territories within this dynamic continent.”


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