Dubai's new beachfront destination, La Mer, will open its first phase to the public on October 15, 2017. The destination will be spread across 13.4 million square feet and will be located between Pearl Jumeira and Jumeira Bay.
Spread over three areas - La Mer South, La Mer North and The Wharf - it will bring 130 cafes, licensed restaurants, hotels and a water park to the Jumeirah district.
Surrounded by almost 2.5 kilometres of beaches and situated close to the Etihad Museum and the Dubai Water Canal, the shopping, dining and entertainment areas at La Mer will open to the public in two phases. The first phase comprises La Mer North and La Mer South.
The second phase of La Mer, The Wharf, incorporates rusty steelworks and an industrial aesthetic, with a waterpark featuring a surf park that is a first-of-its kind in the region; a cinema, additional shops, cafés and restaurants. These additions are scheduled to open at the start of 2018. At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.