Hilton appoints new VP of brand communications

Hilton appoints new VP of brand communications
Craig Dezern.
Published: 14 September 2017 - 2:07 a.m.
By: Jochebed Menon

Craig Dezern has joined Hilton as vice president of a newly created team, brand communications. In his role, Dezern will lead global communications across Hilton's 14 industry-leading brands as well as for the Hilton Honors loyalty programme.

The team Dezern will oversee, focuses primarily on reaching consumer audiences around the world through brand storytelling and marketing communications, including the more than 160 million guests Hilton welcomes every year. Dezern will report directly to Katie Beirne Fallon, Hilton's executive vice president of corporate affairs.

Prior to joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Company. Most recently, Dezern led a team of more than 100 professionals driving earned, owned, social and promotional media campaigns for Walt Disney Parks and Resorts, a family vacation business that spans three continents and includes six vacation destinations and a family cruise line.

Before joining Disney, Dezern was a journalist for The Orlando Sentinel.

"Hilton has an incredible story, with a nearly 100-year legacy, more than 5,000 hotels globally, and extraordinary team members who are dedicated to fulfilling our mission to be the most hospitable company in the world," said Fallon.

A native of Louisville, Kentucky, Dezern earned his B.A. from Western Kentucky University, with a double major in journalism and English.

In 1992, Dezern was a journalism fellow at the Yale Law School, earning a Master of Studies in Law. He is a professional advisor for the University of Florida Bateman Competition, also serves on the board of Historic St. Augustine, and recently joined the WKU Department of Communications Advisory Council.

Dezern joins Hilton's communications leaders Katrina Jones, SVP team member and executive communications, and Nigel Glennie, VP corporate communications in Hilton's headquarters in McLean, Virginia.

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