Emaar Hospitality Group and Arada, a joint venture between KBW investments and Basma Group, have come together to launch three new hotels as well as serviced residences in Sharjah’s Aljada.
Aljada is a 24 million square foot mixed-use entertainment and lifestyle destination which was launched in September 2017.
The hotels include Emaar’s premium brands Address Hotel + Resorts and Vida Hotels & Resorts, and its mid-scale brand Rove Hotels.
Address Aljada Sharjah will offer 150 hotel rooms while Address Residences Aljada Sharjah will feature 150 residences and will be located in Aljada’s Central Hub - a 1.9 million square foot project designed by Zaha Hadid Architects.
Vida Aljada Sharjah will offer 175 rooms and Vida Residences Aljada Sharjah will feature 120 residences. Mid-scale Rove Aljada Sharjah will be located in Aljada’s Buisness Park, and will feature 300 rooms.
Both residences under Address and Vida are slated to be offered for sale by Q4 2018, a statement from Emaar said.
Commenting on the new agreement, Emaar’s CEO Olivier Harnisch stated that developments are in line with the efforts to boost Sharjah’s tourism sector. “Sharjah has unique touristic value that is defined by its cultural museums as well as natural attractions. With our three hotel brands marking their entry to Sharjah for the first time, we are not only expanding our footprint in the UAE but also contributing the strengthening the tourism sector of the emirate,” he said.
Harnisch further stated that Address Aljada Sharjah is designed to appeal to luxury travellers, and Vida Aljada is for the new generation of entrepreneurs and travellers.