Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) released its Annual Visitor Report 2017 at Arabian Travel Market (ATM) at Dubai World Trade Centre (DWTC).
Dubai saw record international overnight visitation in 2017, which totalled 15.8 million, rising 6.2% over the previous year. It also analysed visitor demographics, taking a closer look at who is travelling to Dubai, from where and for what reason, as well as how they are spending their time in the city, with the results of the annual Dubai Visitor Survey revealing the extent of visitors’ satisfaction with their Dubai experience.
Dubai’s top 10 source markets contributed a share of 59% of total tourist volumes, with the remainder made up of highly diversified markets across the globe.
According to the report, Dubai Mall remained the city’s most popular attraction, drawing 97% of visitors, followed by The Dubai Fountain with 81%, and heritage and cultural districts with 63%.
The biggest increases in overall satisfaction levels were witnessed among travellers from Germany and France, with the biggest leaps in advocacy levels coming from German and Chinese visitors.