Rove Hotels is expanding into the Kingdom of Saudi Arabia with Rove King Abdullah Economic City, with Q4 2019 marked for its soft opening.
The property will be located in the Bay La Sun waterfront district of King Abdullah Economic City (KAEC) in the vicinity of the Prince Mohammad Bin Salman College of Business & Entrepreneurship (MBSC) and a newly established entrepreneurship hub.
Rove King Abdullah Economic City will be the first hotel under the contemporary mid-scale lifestyle hotel brand outside the UAE. It will feature 240 rooms, fitness centres for ladies and gentlemen, and a range of lifestyle amenities. The construction work is anticipated to start in the second quarter of 2018 with the soft opening scheduled for the fourth quarter of 2019.
Like all Rove Hotels, Rove King Abdullah Economic City will take contemporary design cues from its surroundings. All rooms will have 48-inch interactive TV screens with smart media hubs and free Wi-Fi. Comfortable mattresses, sofa beds for extra guests, mini-fridges, safety lockers and modern bathrooms with power rain showers are standard for all rooms. Several rooms will be interconnected, ensuring the hotel is suitable for groups and families with children.
Other amenities include a 24-hour gym, food & beverage outlets, lobby areas, outdoor pool and deck, kids pool, parking spaces, spacious meeting rooms, 24-hour self-service laundromat, convenience store, luggage store rooms and safety deposit boxes. Guests have the convenience of a late check-out time of 2pm and a range of smart services including Wi-Fi connectivity.
Rove Hotels corporate director of operations Paul Bridger commented in a statement: "With five star hotels accounting for the majority of hotel rooms, the need for high quality mid-scale hotels is significant in the Kingdom. Rove Hotels is addressing the industry ‘white space’ through a new hotel concept that not only helps address the gap in mid-scale hotel rooms but also creates vibrant social spaces for the young tech-savvy Saudis."
KAEC, developed by the Tadawul-listed Emaar, The Economic City (EEC), is set by the Red Sea and covers an area of 181 square kilometres of land, and comprises the King Abdullah Port, the Coastal Communities residential districts, the Hejaz district and the Industrial Valley. The City is one of five stops on the soon-to-open Haramain high Speed rail network, placing it on one-hour journey from each of the Holy Cities of Makkah and Madinah.