Since opening its first branch in the Garhoud district of Dubai in 2002, More Café has been serving its customers an eclectic mix of dishes from around the world.
The flagship café, located at Mercato, has unveiled a new design, following the success at the Murooj location, in order to align itself with the current market and consumer needs. The menu’s extensive choices are made using high-quality ingredients sourced locally and from all over the world. At present, the menu features over 88 dishes from over 13 countries as well as a large beverage menu.
The Mercato branch has introduced a new communal workspace and has launched showcasing the work of local artist Reem Al Rawi. Believing in the importance of literature, culture and brain food, More Cafe' remains home to a community library, featuring a new initiative that encourages diners to leave five books in exchange for a coffee and croissant or stick to the traditional book swap.
Taking place on Wednesday 17thJanuary at Mercato, the launch will also coincide with the introduction of Glow by More Kitchen – an artisan ice-cream concept with over 16 flavours, rotating from over 100 options, to include coffee caramel crunch, baklava, um ali, red velvet, lotus and sahlab mistica. The brand has created a first for the region in the form of their ice cream pies – available as a whole or by the piece. The waffle cones are also freshly made, and a selection of ice lollies are also available with flavours such as sprite lemonade with mixed berries, cardamom and rosewater & pistachio kulfi as signatures.
More Café is the brainchild of Dutch hospitality experts who have a passion for sustainable food trends that support recipes from around the globe. The company’s expansion plans for 2018 will see the brand launched in Bahrain, Kuwait and Jeddah by the mid 2018 and Glow will expand across the UAE and into Kuwait with plans to enter the rest of the GCC, supported by More’s sister company, Intelligent Foods.
“Mercato is a great location for More and Glow based on the demographic and success of the mall and is extremely pleased with the positive feedback they have had from the guests since they opened. The guests are commenting on variety and quality of the food we have on the menu as well as the different but high-quality ice cream in Glow”, said More & Intelligent Foods CEO James Le Gassick.