AccorHotels originally bought the brands —Fairmont, Raffles, and Swissotel — in July 2016 for $2.7 billion and all four have been operating separate loyalty programmes until this week. The hotel operator has finally combined all loyalty programmes under its Le Club Accor Hotels programme.
The Le Club AccorHotels loyalty program, now has a portfolio of over 3500 properties worldwide across all hotel segments.
Starting July 2, 2018, four million members of the other programs—Fairmont President’s Club, Swissotel Circle, and Raffles Ambassador programmes—were automatically added to the flagship loyalty program within the company.
According to the release, their current status will continue to be based on their activity in 2017, and it will be updated in real-time as it would with most any other hotel loyalty programme.
Usually, membership in Le Club AccorHotels renews each year on January 1, however, for the legacy members of the other loyalty programs, , their membership will be valid from July 2, 2018 through December 21, 2019.
With the merger, members will be able to earn points and spend them at a wider portfolio of properties across the entire range, from economy (ibis Styles and ibis) and luxury/upscale (Raffles, Fairmont, Sofitel, MGallery, Pullman and Swissôtel) to midscale hotel brands (Novotel, Mercure and Mama Shelter).
Recently, Marriott International announced that it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members in August 2018.