Ascott's Citadines Al Salamah Jeddah is implementing green initiatives to push for a reduction in its carbon footprint in 2018. To consolidate the efforts, a ‘green initiative’ was introduced in January earlier this year.
The property is focusing on reducing wastage and increasing recycling on a large scale. This is in line with the Kingdom’s Vision 2030, which encourages businesses to contribute to developing the society and the country, while not being geared solely towards generating profits.
One of the efforts include collecting recyclable waste which is then sent to Mawakeb Alajer, a social, economic and environmental initiative that could sell these to a recycling plant, and use the funds to support low-income families, orphans, and financially challenged university students amongst many others, a statement from the hotel said.
The property is expanding its social causes such as taking part in the ‘Fulfilling A Wish Program’ for children at King Faisal Specialist Hospital.
Recently, the hotel also launched its clothes donation drive project aimed at gathering used clothes and shoes at the property. These donations are given to the Nema Society Jeddah, who in turn sell the items to a recycling plant and utilise the subsequent funds to provide low-income families and orphans with financial aid and clothing, the statement further said.