W Hotels is gearing up to debut W Abu Dhabi - Yas Island in 2019. To set the scene for what is to come, the brand is celebrating with a pop-up that introduces the W vibe to the Yas Island during the Formula 1 Etihad Airways Abu Dhabi Grand Prix, race weekend.
The pop-up will take place from November 22 to November 25, 2018, and will be home to conversations around what’s new and next and a lineup of the who's who from the music world as well as performances by upcoming new artists, will transform Skylite Terrace at Yas Hotel Abu Dhabi into W's vision for the Abu Dhabi hotel.
A highlight of the artist lineup is global pop R&B artist, songwriter, producer Amber Mark, revealed recently as the first W Records artist.
“We believe the race weekend is the ideal opportunity to bring to life what the W brand stands for and engage with our guests through the brand’s passion points namely, design, music, fashion and fuel ahead of the brand’s highly anticipated debut,” said Candice D’Cruz, vice president Luxury Brands, Middle East and Africa, Marriott International.
“The Race Weekend will see the Skylite Terrace transform into an eclectic space that reverberates the W vibe through its B&F offering and an enthralling line up of talent including international artists and up and coming local DJs. We are delighted to have Amber as part of this lineup for her first performance in the UAE. We are also bringing together the region's most influential trendsetters and tastemakers, to share their inspirations and insights on what’s new and next across the brand’s passion points,” she said.
Yas Hotel Abu Dhabi prides itself on being the only hotel in the world located atop an F1 track. Placed at the very heart of the racetrack, above Yas Marina Circuit.
The W Pop-Up experience has been curated with the intention of introducing it to the Abu Dhabi market. Since the brand’s inception, W has been synonymous with music, fashion and design and this has remained a consistent character in the W Hotels story.
Joining Amber will be the likes of Frederick Stone, Just Kiddin, Sander Kleinenberg, Jack Wins and more at the W Pop-Up at Yas Hotel Abu Dhabi.