HORECA Trade, a Bidfood Group company, has signed a new exclusive distribution agreement with London-based edible oil company, FlavOil, to supply its High Oleic Cooking Oil to the UAE’s foodservice channels.
Commenting on the secured designation, Bidfood Middle East chief commercial officer, Wael Al Jamil, said: “FlavOil is the kind of company that we, at HORECA Trade, always seek to partner with - unique, transformative and solution-based. We are excited to be appointed as exclusive distributors of FlavOil’s products within the local foodservice channels and are strongly committed to increasing the company’s market footprint in the UAE.”
Adding to Al Jamil's statement on the partnership, FlavOil Marketing Manager, Martin McHugh, said: “Our deal with HORECA Trade means reaching a wider consumer base in the UAE and penetrating further deep into the local foodservice market. With HORECA Trade’s industry authority and powerful network, there’s no doubt that our companies’ mutual goals will come to fruition.”
High oleic oil is a new-generation, non-GM oil that is entirely natural, non-hydrogenated and cholesterol-free. It is a form of sunflower oil that has been horticulturally-bred to produce an oil richer in monounsaturated fats (the good kind) than even extra virgin olive oil. High oleic oil is ideal for frying, baking, and cold preparations.