Hotelbeds has confirmed it has signed a new long-term strategic partnership with Turkish hotel group, Side Crown Hotels.
After more than eight years of working together, the recently renewed partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to Side Crown Hotels’ portfolio of more than 1,440 rooms and 3,200 beds across four hotels in Antalya, Turkey.
This partnership extension will provide Side Crown Hotels with distribution access to more than 60,000 travel buying B2B intermediaries around the world that use the Hotelbeds platform, including tour operators, airlines, points redemption programmes, retail travel agents, and loyalty & points redemption plans.
As part of this new agreement Side Crown Hotels - whose properties are all five-star, all-inclusive concept and family friendly - will now widen its reach to 140 source markets globally.
The agreement provides Side Crown Hotels with distribution via both the wholesale and retail distribution channels of Hotelbeds, which operate under the ‘Hotelbeds’ and ‘Bedsonline’ brand names respectively.