The Royal Commission for AlUla (RCU) has announced a partnership with resort brand Aman, which will develop its first three properties in AlUla.
The partnership agreement was signed by Saudi Arabia’s Minister of Culture, the Governor of the Royal Commission for AlUla His Highness Prince Badr bin Abdullah bin Mohammad bin Farhan Al Saud and chairman and Aman CEO Vladislav Doronin marking the brand’s first entry to Saudi Arabia and the region.
Under the terms of a technical services agreement, Aman will develop three luxury resorts including a tented camp, a resort near AlUla’s spectacular heritage areas and a third development as a desert ranch-style resort.
Design work on all three properties is scheduled to commence in the coming months with a development timeline that will welcome the first guests in 2023.
Commenting on the agreement, His Highness Prince Badr said: “We are proud to be signing this agreement with a luxury operator who shares our vision of sensitive development that both works with and incorporates the local landscape and culture in a highly sympathetic manner, while demonstrating our commitment to delivering an extraordinary visitor experience in AlUla.”
He added: “The decision by Aman to open its first resorts in the Middle East in AlUla shows the promise and progress of the vision for AlUla to become a worldwide destination for those seeking unique experiences. I believe this partnership will be the next step in the development of the yet to be discovered masterpiece that is AlUla.”
RCU and Aman have also signed a partnership to design, manage and brand the destinations as Aman, offering the refined Aman guest experience that goes beyond any expectation.
Doronin welcomed the new partnership saying: “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this takes us to ten properties situated near or in UNESCO heritage sites, making it a fitting location for our first destination in the Middle East.”
He added: “Aman is committed to preserving this archaeological wonder with our resorts that will blend into the dramatic surroundings. As part of Aman’s pathfinder spirit, we have a continued mission to not only curate resorts of architectural distinction, but to seek out and introduce our guests to new destinations and experiences.”
The Aman partnership is the second major international resort development for the AlUla region and follows the planned Jean Nouvel-designed resort within the Sharaan Nature Reserve, showcasing architecture hosted by nature.
All three projects will embrace eco-tourism standards in line with RCU’s commitment to responsible development as outlined in its charter, and Aman’s aim to ensure its destinations are pervaded by a tranquil simplicity offering unmatched opportunities for exploration and discovery.