Dubai hoteliers target more budget brands, says Ramada Wyndham by Jumeirah

Dubai hoteliers target more budget brands, says Ramada Wyndham by Jumeirah
Hilton Garden Inn is among the budget brands expected to be introduced into Dubai
Published: 16 June 2019 - 12:30 p.m.
By: Ashley Williams

Ramada Wyndham by Jumeirah has revealed a trend towards introducing more budget brands in Dubai.

Speaking exclusively to Hotelier Middle East, Ramada Wyndham by Jumeirah’s general manager Wael El Behi identified the likes of Hilton Garden Inn, Hyatt Place, Holiday Inn Express and Ibis as the hotel chains entering Dubai’s market.

El Behi said Dubai would continue to remain a key attraction to international travellers and the right hub for investors including the hospitality and tourism sector.

“As the destination is maturing and the market is becoming more competitive with several new offerings, most of the hotels’ stakeholders and operators are freezing major expansion projects, renovation, development and reducing their operating costs by introducing best practices for better cost management,” said El Behi.

“The international hotel brands and operators such as Marriott, Hilton, Accor, Wyndham and IHG are opening several properties and are taking market’s major share, but there is a trend towards introducing more budget brands.”

According to El Behi, Dubai achieved an occupancy of 75% in 2018 with an ADR of AED 634 (US$172) and a REVPAR of AED 477 (US$129). He believed that the forecast for 2019 is showing a decline in the market versus the previous year, which he added is expected to arise from the average room rate rather than the occupancy.

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