Hyatt Hotels Corporation has launched the Hyatt Wellbeing Ideation Labs, which is a series designed to bring together industry experts to explore ways to better enhance the day-to-day wellbeing for guests, colleagues and customers.
During the inaugural Wellbeing Ideation Lab, led by Hyatt’s global head of wellbeing Mia Kyricos, the group identified new ways to evolve the brand's meeting product, working with Fortune 500 companies to improve their future meetings. Industry leaders from a number of companies such as American Airlines, Deloitte, Miraval Resorts, among others, participated.
During a pilot conducted by Hyatt’s innovation team in 2018, a few wellbeing meeting experience concepts were tested. Hyatt uncovered how imperative many different aspects of wellness are within this segment. With key learnings from the pilot and the first Wellbeing Ideation Lab, Hyatt plans to further explore the intersection of wellbeing and meetings to enhance future offerings for customers and attendees alike.
Kyricos said in a statement: "When it comes to our core meeting customers, we really do see them as an extension of our Hyatt family, and therefore understand it is just as important to place their wellbeing at the heart of our business model as it is for our guests and colleagues."
Beyond the meeting space, Hyatt plans to prioritise its efforts to invest in wellness-related products, services and initiatives across its portfolio of 19 brands, all guided by what the company calls it’s 'Landmarks of Wellbeing' including: Feel, how you feel, or your emotional and mental wellbeing; Fuel, how you fuel your body through things like food, nutrition and sleep; and, Function, how you physically move and function at work, in life and at play.
Through the new Wellbeing Ideation Lab series, Hyatt plans to continue to bring its Landmarks of Wellbeing to life, and will continue to tap into industry experts to explore new guest-centric strategies designed to positively impact how colleagues, guests and customers feel, fuel and function in and outside of hotel stays.