A total of 40 travellers from across the world will visit Dubai as part of the government’s third edition of the #BeMyGuest campaign.
According to officials, the 20 winners were from all over the world including, India, UK, USA and GCC. The prize package includes “two return tickets on Emirates Airlines, a three-night stay at the Sofitel Dubai Downtown, and two passes for the largest indoor theme park IMG Worlds of Adventure”.
More than 8,000 travellers took part in the contest that “featured an exclusive social gamification component”, where Indian actor Shah Rukh Khan asked for help him in solving clues around the city in a six-part mini-series. The Grand prize winner, Anita Ghonge from India won “two Emirates business-class flights, four nights at the Sofitel Dubai Downtown and VIP entrance to the IMG Worlds of Adventure Park.”
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Our summer experiences are designed to ensure the city is top of mind for potential visitors all year round, and to help create authentic advocates for the city through its residents, who will encourage friends and families to visit over the summer months. Combined with various seasonal activations and always-on campaigns in key markets, these programmes are proven drivers of inbound visitation and we will continue to develop these in line with our custom-market approach and global travel trends.”