IHG (InterContinental Hotels Group) and boutique hotel specialists, Mr & Mrs Smith have announced a loyalty partnership.
From early next year, IHG Rewards Club members will be able to earn and redeem points at more than 500 handpicked Mr & Mrs Smith hotels when booking through IHG’s direct channels (including IHG.com and IHG mobile app).
This exclusive partnership will more than double the number of luxury and boutique hotels which members can choose from; complementing IHG’s luxury and boutique portfolio of hotels and resorts across Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
IHG Rewards Club members will be able to earn and redeem points across hundreds of luxury and boutique hotels around the world, including Jasper Conran’s self-styled riad hideaway L'Hôtel Marrakech, 18th-century organic Tuscan estate Borgo Pignano, high-in-the-Himalayas retreat The Kumaon and the charming Old Rectory on South Africa’s famed Garden Route. IHG’s most loyal members can expect free room upgrades whenever available and a free gift, called a Smith Extra, on arrival at each Mr & Mrs Smith hotel.
IHG chief marketing officer Claire Bennett commented: “IHG’s exclusive partnership with Mr & Mrs Smith illustrates the truly transformative travel we bring to our IHG Rewards Club members. This loyalty partnership will allow our most loyal guests to discover even more of the world with the most incredible and inspiring luxury rewards.
“By bringing this spectacular collection of award-winning hotels to our direct booking channels, this partnership means members can earn and redeem points in some of the world’s most sought-after destinations – the perfect complement to IHG’s growing luxury and boutique hotel portfolio, which includes InterContinental Hotels & Resorts and Six Senses Hotels Resorts Spas.”
Founded in 2003, Mr & Mrs Smith is a “travel club for hotel lovers,” offering a carefully curated collection of more than 1,200 boutique and luxury properties in 80 countries. Mr & Mrs Smith’s high-tech, high-touch approach to business enables deep relationships with its boutique hotel partners and onward distribution of its inventory to more travel-savvy guests.
Mr & Mrs Smith COO & co-founder Tamara Lohan MBE commented: “We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love. We are hugely excited about the opportunity to bring our growing collection of carefully curated boutique and luxury hotels to millions of IHG Rewards Club loyalty members, so they may join our members in experiencing some of the world’s most seductive hotels.”
IHG and Mr & Mrs Smith announce loyalty partnership
Published: 29 September 2019 - 6:30 a.m.
By: Claudia De Brito