Data and analytics company GlobalData has highlighted the importance of motivating staff members in the travel industry amid the economic ramifications of the coronavirus.
Travel companies worldwide are making to make the difficult decision to enact a number of cost-cutting measures, ranging from furloughing staff, to cutting pay and reducing hours. According to GlobalData, while these practices are essential to stay operational, companies run the risk of de-motivating their workforce and jeopardising their performance after the pandemic.
The ethical standards of a company can reflect on the treatment of the workforce and, as more drastic measures are taken, employee wellbeing should not be forgotten. GlobaData’s Global Q4 2018 Consumer Survey found that 81% of the global traveller community are ‘always’, ‘often’ or ‘somewhat’ influenced by ethics.
With this data in mind, GlobalData has suggested any company found to mistreat their employees during the pandemic will be shunned by the public afterwards, affecting operational performance.
GlobalData travel and tourism analyst Johanna Bonhill-Smith added: “Even though staffing adjustments are vital for many a company to stay in operation, ethical standards and employee wellbeing must still be considered. Conclusively, in a post-COVID-19 world a committed workforce will be a key differentiator in the operational efficiency and productivity of one company over another.”