Dubai’s alcohol licence process simplified with launch of smart card

Published: 10 August 2020 - 6 a.m.
By: Hotelier Middle East Staff

A quicker and more efficient way for Dubai residents to apply for their alcohol licence has been launched.

The new smart card application process is paper-free and no longer requires tenancy agreements, NOCs, or letters from employees, now all you need to do is take your valid Emirates ID into any A+E or MMI store.

Non-Muslim residents, above the legal drinking age of 21 years, will be able to apply for their alcohol licence which allows them to consume, purchase, or transport alcohol in Dubai.

Residents who currently hold the existing red card licence will need to replace it with the new black smart licence by August 31, with the older licences no longer valid for in-store or online purchases from September.

Card replacement will be subject to a AED25 fee which is redeemable on in-store purchases, or customers can apply to process their annual licence renewal early and the remaining months left on the red card will be added to the new black card.

Mike Glen, managing director MMI – UAE & Oman, said: “Getting a licence has now become so much easier. By transitioning to the new system, the amount of paperwork involved has been dramatically reduced. We’re always looking for new ways to make the shopping experience as simple as possible and keep our customers on the right side of the law. There is always a great range of promotions in-store and on, so our customers will always have access to authentic and legal products that are underpinned by a quality guarantee.

“Everyone who wants to transport and consume alcohol, at home, in a bar or restaurant, needs to abide by the law and make sure they have a licence.”

The cost of the licence is unchanged and remains at AED270.

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