The company’s hotels in the country have seen growing occupancy rates, with the portfolio reaching an average of 60 to 65 percent occupancy at weekends.
Though Abu Dhabi is still focusing on domestic guests, neighbouring Dubai swung open its doors for international travellers last month. Rotana has since seen five to six percent of its UAE bookings come from overseas travellers.
Rotana President & CEO Guy Hutchinson commented: “The hospitality industry is embarking on the next phase of its recovery as guests begin to regain confidence in travel by enjoying local breaks. We are proud to contribute to the acceleration of this process through our industry-leading Rotana Safe Space programme, which has been very well received and enables guests to relax, safe in the knowledge that they are in caring hands at all of our properties.”Rotana noted that may UAE residents are still wary of international travel, meaning the group’s staycation offers have performed particularly well. The virus has also shifted how guests are booking rooms, with a surge in suites and villa bookings due to their added privacy and size.
Hutchinson continued: “The UAE has done a tremendous job in containing the virus and is ready to welcome international guests, as highlighted by the recent WTTC Safe Travels stamps awarded across the country."While the journey toward a full recovery will take time, we are well on our way to rebuilding the trust of travellers and embracing the future with a renewed sense of optimism. We look forward to welcoming guests from around the world to share treasured time at our properties.”