Gulf Petrochem has marked a new chapter in its growth with a new corporate identity – GP Global – reflecting the organisation's fast-growing international presence, and strengthening its reputation and recognition among the global business community and stakeholders.
A multi-billion dollar business, GP Global encapsulates the significant growth achieved by the company with several complementary business streams offering turnkey solutions that meet customer needs across the energy value chain. The new identity creates stronger synergies across its operations and highlights the organisation’s focus on the global delivery of best-in-class service.
The new identity builds on GP Global’s vision to become a global energy conglomerate that catalyses growth by expanding into new markets, expanding its product portfolio and supporting its customers. With its focus on offering bespoke solutions to meet commodity needs to businesses worldwide, GP Global celebrates three core values of the organisation – reliability, integrity and agility.
Committed to the highest standards of conduct, meeting and exceeding regulatory requirements, GP Global combines the resources of a multinational business with the responsiveness of a start-up, ensuring that all client requirements are met quickly and efficiently by mobilising its network of offices.
Ashok Goel, chairman and founder, GP Global, said: “Our new corporate identity is a compelling testament to the evolution and transformation of our organisation from a UAE-based entity to a global player. The new branding breathes fresh life into our business and highlights the opportunity areas for us to expand into even newer markets and businesses. Honouring our past and embracing the future, GP Global’s brand essence is about catalysing mutual growth – of our organisation as well as that of our stakeholders.”
He went on to add, “Global progress and economic development requires innovative and bespoke commodity solutions. That is why we are focused on delivering comprehensive solutions to clients who are forging the building blocks of economies around the world. Our products serve the globe wherever new infrastructure is developed, and machinery and industry spin into gear, as well as drive the logistics sector that connects countries and economies. Offering turnkey solutions for our customers, we are set apart by the synergies our various business lines unlock to create sustained commercial success.”
With the new branding, GP Global aims to offer innovative products and more tailored services. Committed to unlocking the true potential of its customers and create economic success, GP Global will further emphasise on safeguarding the environment through a more efficient control of its supply chain to reduce environmental footprint and emissions.
GP Global’s new logo represents the path made by a single, metaphorical atom – an element embedded within its structure as a circle. A warm colour spectrum and use of gradients are representative of reactive levels of energy and intensity. While the brand identity has changed, all reporting lines, service delivery and current contracts stay the same.
To celebrate the new corporate identity, GP Global organised a ‘Run for Change’ event on 20 January 2018, in the UAE, Singapore, Rotterdam and Mumbai. With the goal of encouraging people to grow and change for better, GP Global ‘Run for Change’ highlights that every individual action matters in making positive change.