Riyadh Metro project to brand Al Falah district point as SABIC Metro Station

Riyadh Metro project to brand Al Falah district point as SABIC Metro Station
Published: 19 November 2018 - midnight
By: Martin Menachery

SABIC revealed that it has secured naming rights to one of the stations of the new Riyadh Metro project. The SABIC Metro Station is located in Al Falah district.

It is the first time the petrochemicals company has acquired naming rights for a project of this type. When opened, the new station will feature branding and a permanent exhibition that highlight how SABIC solutions are supporting environmental sustainability and important advancements in modern life. The tie-up will also promote the high-value jobs that the company is creating within the kingdom and its projects that help enable Saudi Vision 2030.

The strategic initiative gives SABIC a direct way to engage with Riyadh’s emerging workforce as the new SABIC Metro Station will serve both Al-Imam Muhammad Ibn Saud Islamic University and Princess Noura University, as well many nearby secondary schools and commuters accessing King Khalid International Airport. It is estimated that up to 11 million people will pass through the SABIC Station annually.

At the station names announcement and the new Riyadh Metro map revealing event, which was attended by Prince Faisal bin Bandar, Riyadh governor, SABIC chairman, Dr Abdulaziz Saleh Aljarbou, said, “Saudi Arabia has a youthful population and the Riyadh Metro project gives us a platform to speak with the millennial generation on a daily basis.This announcement of the SABIC Station marks an exciting evolution of our brand strategy and supports our wider efforts to become the world’s preferred petrochemical supplier.”

Dr Aljarbou added: “At SABIC, we believe in creating smart opportunities to engage people who share our values and who can help drive positive change. Our approach is about connecting with talented individuals and enabling industries to influence the megatrends that can transform our world – it is Chemistry that Matters.”

Located close to SABIC’s global headquarters, the SABIC Metro Station is one of the 85 stations in the Riyadh Metro project, which is designed to connect the city through a single transport network. The project spans six lines, covering 176km, and is part of a bigger project called ‘King Abdulaziz Project for Riyadh Public Transport’, which includes both bus and metro lines for the city.

The project will cost $22.5bn and is scheduled for a light opening in 2019, and the full network is expected to be fully operational in 2021.

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