Veolia, Reckitt Benckiser collaborate to drive circular plastics economy

Veolia, Reckitt Benckiser collaborate to drive circular plastics economy
Published: 17 November 2019 - 4 a.m.
By: Martin Menachery
Reckitt Benckiser (RB) and Veolia have announced their partnership to drive the shift to a circular plastics economy. The partnership with Veolia is another step RB is taking to fulfil its pledge to make 100% of its plastic packaging recyclable and to contain at least 25% recycled content by 2025.

Veolia and RB started working together two years ago to work on increasing the use of postconsumer recycled plastic in RB’s packaging.

The first offering from the partnership is the new packaging for Finish Quantum. The packaging now contains 30% recycled plastic and is proudly grey in colour because RB has decided not to add masking pigments, or additives to the packaging.

The companies will continue their collaboration on designing for recyclability and the maximisation of post-consumer recycled content. To accelerate the circular plastics economy, a team of 20 experts from RB and Veolia are also working to develop enhanced collection systems, driving behaviour change to aid consumer sorting habits and improving recycling from households.

The partnership between Veolia and RB Hygiene Home brings together our complementary capabilities to drive a positive contribution to the circular economy. We have just started the journey by increasing recycled content and improving recyclability and are excited about the wider opportunities across our value chains,” says Fabrice Beaulieu, EVP, marketing, R&D and sustainability for RB Hygiene Home.

“We are delighted to be collaborating with RB on this ongoing strategy to reduce their environmental footprint. We are working hand-in-hand with RB to develop packaging with greater recycled content and improved recyclability for the RB group’s consumers,” comments Antoine Frérot, chairman and CEO of Veolia.

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