The Saudi Arabian airline flyadeal this week announced plans to introduce ‘cargo passenger class’, a new class of seating aboard its Airbus A320 fleet.
The airline said on social media that it will install seats in its cargo compartment, allowing passengers to fly with cargo for cheaper air fares.
The announcement was accompanied by a video detailing the studies undertaken and the safety and passenger comfort measures that flyadeal has put in place for the new seating class.
“Height and weight restrictions are imposed to make sure that everyone flying is able to sit comfortably yet securely in our specially designed modular seats, a weight limitation of 90 kilograms is strictly enforced,” flyadeal said.
In the video, showing flyadeal personnel and cabin illustrations, the carrier said that on average, 46 per cent of cargo space on its aircraft is not being used. As for safety, flyadeal claimed it has already been taken into consideration.
“Don’t worry, all baggage is fastened securely to the foremost section of the cargo hold. While items can tend to shift during take-off and landing, passenger safety is always taken into consideration and proper safety and protection equipment is made available to all passengers,” the airline’s website said.
As has probably become apparent by now, the initiative was a joke, intended to make the airline a trending topic online. It worked perfectly, with many social media users taking the airline’s prank at face value.
The tweets and responses elicited sent flyadeal to one of Saudi's top trending words on Twitter.
The airline launched its operations in September last year, and plans to add eight to 10 aircraft per year as it looks to build its fleet over the next few years. It currently operates a fleet of 10 A320-200s, flying to six destinations.