His Highness Sheikh Ahmed Bin Saeed Al Maktoum, chairman of Dubai Airport Freezone Authority (DAFZA), inaugurated Swiss luxury goods group Richemont’s new operations and logistics centre in the freezone.
The facility is the first in the freezone to be purpose-built for a client and will provide key services for Richemont and its major brands, including Cartier, Van Cleef & Arpels and Montblanc among others, retailing across the Middle East and India region in more than 100 own and partner-operated boutiques.
“We profoundly welcome Richemont’s great commitment towards their strategic growth in Dubai, UAE and the region which will further enhance Dubai’s positioning as the home of the most prestigious luxury brands in the world,” said Sheikh Ahmed.
Covering a total built-up area of about 4,500 square meters, the building comprises a regional logistics facility, Grade A office spaces, a state-of-the-art customer service centre that serves more than 20 countries as well as a regional data centre.
The majority of Richemont’s products are transported from the place of manufacture – mainly in Switzerland, France and Germany – to the retail network outside these countries by air.
This reflects the very low weight, high value nature of fine watches, jewellery and premium accessories such as writing instruments. Product catalogues and similar high-weight, low-value materials are either purchased locally or are transported by land and sea, whenever possible, according to the group’s website.
Logistics is outsourced to specialist 3PLs in the various regions in which Richemont operates, such as DHL-Danzas in Dubai.
Richemont in 2013 and 2014 began a project with its 3PL partners to measure its total carbon footprint and put in place efforts to reduce the impact of freight on the group’s overall energy use and related carbon emissions.
This is of growing importance as the proportion of Group sales outside Western Europe is increasing year-on-year. Accordingly, Richemont has developed logistics-related targets to reflect its CSR three-year plan.