SheTrades MENA, the joint initiative between Dubai Exports - the export promotion agency of the Department of Economic Development in Dubai and UPS, returned for its second edition with a workshop held recently at The Address Boulevard Dubai, under the theme of ‘Exporting through Social Media.’
The joint initiative aims to empower and support women entrepreneurs in the Middle East, specifically in the field of trade. SheTrades MENA is part of a worldwide project to connect three million women in international markets by 2021, providing a creative space for knowledge exchange, productive networking opportunities and insightful workshops.
“Social media is a significant opportunity for women empowerment,” said Mohammed Al Kamali, deputy CEO of Dubai Exports and project director of SheTrades MENA. “The emphasis given to entrepreneurship, industrialization and exports across growth plans in Dubai and the UAE, along with the high number of social media users in the country, offer the prospect of exemplary women empowerment programs.”
“SheTrades MENA seeks to design and implement such initiatives by collaborating with our eminent partners, including UPS,” he added.
During the event, a series of workshops and panel discussions featuring renowned women entrepreneurs such as Cordelia Henry, founder of Pearlescence and Alexandra Maia, founder of The House of Social, took place.
The workshop series was tailored to women-owned businesses to help them enhance their marketing and logistics strategies in order to gain a competitive advantage by boosting their social commerce.
“Today, digitalization and e-commerce are creating a new wave of entrepreneurship where women are an active part of the revolution,” said Dara Otwell, UPS marketing communications and activation director for Expo 2020 Sponsorship.
“SheTrades MENA is focused on providing digital training to a network of talented women entrepreneurs looking to gain a competitive edge. Women are playing an increasingly important role in SMEs in the region, a development that is supported as part of our shared vision of the future with Expo 2020,” Otwell added.
UPS is committed to supporting initiatives that make impactful differences, the company said in a statement.
“Recognized as a global leader in logistics and delivering 3% of the world’s GDP daily, UPS has responded to the rising demand of the use of digital technology by investing in a smart global logistics network that can connect entrepreneurs globally to our network of over 220 countries - making it easier than ever to conduct business on a global scale,” it said.