Breakbulk Middle East 2020 reveals plans to incorporate augmented reality

Breakbulk Middle East 2020 reveals plans to incorporate augmented reality
Published: 13 October 2019 - 8:23 a.m.
By: Logistics Middle East Staff

The 5th edition of Breakbulk Middle East will strongly emphasise the effective use of technology to advance the sector forward with the implementation of Augmented Reality.

The event will return to the UAE on the 25th and 26th of February 2020. The two-day conference and exhibition will take place in the heart of the city at the DWTC (Dubai World Trade Centre). BBME will offer the Middle East region’s wide range of key players and top decision makers a convenient location of assembly.


Speaking on the addition of ‘Breakbulk AR’ at next year’s event, His Excellency Dr. Abdullah Belhaif Al Nuaimi, the UAE Minister of Infrastructure Development and the Chairman of Federal Transport Authority for Land and Maritime said, “Those who don’t fall in line, fall behind, and Breakbulk Middle East has done a tremendous job of aligning with the global shift of digitalization to avoid the latter. A willingness to adapt in a timely manner has contributed to the event’s continual progression and its simultaneous influences in the industry’s development.”

“The breakbulk industry, and all associated industries which are integral to the Middle East’s infrastructure, are reliant on innovative efforts for fostering a technologically sound and sustainable environment; The 5th annual edition of the event in February 2020 will assist in nurturing such innovation, and ‘Breakbulk AR’ is a commendable addition,” he added.


‘Breakbulk AR’ will serve as a showcase platform for exhibitors to display their innovative endeavours and industry enhancing initiatives.

Exhibitors can submit footage from relevant industry projects to have their works virtually broadcasted at the renowned GCC event.

Submissions will be displayed on a dedicated wall for visitors and exhibitors alike to witness the ground-breaking achievements and pioneering ambitions of an industry that serves as a key infrastructural pillar in the region.

Additionally, the event’s conference agenda will be comprised of topical sessions that align with BBME’s vision of realizing the industry’s potential to continually progress.

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