Dubai ruler among top ten followed leaders on Instagram

Dubai ruler among top ten followed leaders on Instagram
Published: 18 April 2017 - 4 a.m.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is among the top ten most followed leaders on Instagram, according to a report by PR firm Burson-Marsteller.

Sheikh Mohammed bin Rashid Al Maktoum has around 2.35 million on the social network.

The report, published by PR firm Burson-Marsteller, said that interaction with Sheikh Mohammed’s account surpassed 6.6 million likes and comments, putting him ahead of most official accounts on a list of 325 world leaders and governments.

According to the report, India’s Prime Minister Narendra Modi has become the most followed world leader on Instagram with 6.8 million followers, closely followed by US President Donald Trump with 6.3 million followers.

Both leaders combined have fewer followers than former US President Barack Obama who left office in January and now has 13.8 million followers on his @BarackObama account.

Previous reports showed that Sheikh Mohammed is among the top world leaders on various social media platforms including Linked In, Twitter, Facebook, Instagram, YouTube, Google+, with followers on Twitter alone exceeding 7.75 million.
Sheikh Mohammed is also ranked as one of the most influential world leaders on social media with more than 15 million combined followers across various platforms. Each photo or video posted on Instagram by Sheikh Mohammed attracts an average of 35,966 interactions.

The report said Sheikh Mohammed is one of the few Arab leaders who has harnessed the power of social media to extend bridges of communication with youth, whom he considers the future of the nation.

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