Chelsea Football Club has chosen Ericsson as the connectivity partner for Stamford Bridge - its home stadium in Fulham, London.
Free WiFi coverage will be provided via the Small Cell-as-a-Service connected venue business model whereby Ericsson designs, builds and operates the network on the customer's behalf. As a result, Chelsea FC will be able to provide fans throughout the stadium with a richer experience enabling them to interact better digitally.
Chris Townsend, Chelsea FC commercial director, said: "We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family."
Arun Bansal, senior vice president, Europe & Latin America, Ericsson, said: "Our research indicates that people want to use their digital devices wherever they go - and the urge to connect is even greater at a Chelsea FC home game. Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level."
Small Cell-as-a-Service supports service providers' cellular go-to-market models, enables businesses to monetise WiFi, provides a business case for network build-out and improves end-user experience.