Dubai Customs has launched a VR game to warn children against using counterfeit and pirated products.
The ‘Copycat Combat' game, which has been developed in partnership with satellite TV broadcaster OSN, is intended to instil respect for intellectual property into children from an early age.
The game has initially been launched as an arcade game at KidZania Dubai Mall, and will be rolled out to other malls and public spaces. Dubai Customs will also take the game to schools in the UAE as part of an educational tour.
The game, which is meant for children from 5-12 years of age, tasks players with protecting OSN's collection of movies and TV shows from content thieves, by using VR armoured gloves to block content-stealing laser rays.
Ahmed Mahboub Musabih, Director of Dubai Customs commented: "Protection of intellectual property early is a very important issue because if you don't protect it early and proactively you might have to protect it defensively later. This initiative uses virtual reality and is based on the latest advanced applications in the field. The result is what we see today: The ‘Copycat Combat' which will not only raise awareness about the importance of Intellectual Property but will also help kids innovate and develop their skills. The initiative is one of many steps that we've taken following the vision and directives of our wise leadership. We are happy to have partnered with OSN to come up with this innovative product."
"Raising awareness amongst children around the protection of intellectual property is a priority to us. For this we keep developing and innovating to spread the knowledge and share the experience to protect our society from the hazards of these illegal counterfeit products".
Yousef Ozair Mubarak, Director of IPR Department added: "We target school and colleges and organize annual competitions to make students active advocates, and not only passive learners. Around 166,000 students from 172 schools and 30 universities benefited from these awareness campaigns up to the end of September 2017. Dubai Customs also sponsors Children's Annual Film Festival in an annual basis and awards winners in films on IPR."