Google has rolled out a new feature in the Middle East and North Africa allowing public figures and organisations to post directly on Google Search giving users direct access to information by verified individuals and institutions.
Posts on Google launched in 2016 and has since expanded to several markets.
It's an enhanced format that allows searchers to hear directly from the primary source and complements existing results from across the web.
Once verified, public figures and organizations in the Arab world will be able to post content immediately that will surface once a Search query related to them occurs.
Najeeb Jarrar, consumer marketing manager for Google in the Arab world, said: "Whether you're searching for a favourite musician's concert schedule or trying to find out where to catch up on the latest episode of a new TV show, you come to Search to find the latest information about the people, topics and organizations you're interested in.
"Today, we're introducing Posts on Search to the Arab world. This platform allows verified public figures, teams, TV shows, musicians, TV Shows, and organisations to post directly on Search, keeping you up to date with the latest information."
Most recognised entities have a Knowledge Panel in Google Search which provides quick information about a certain person, topic, or organisation and usually appears in the right hand side of the Search results page.
Entities can claim their presence to post on Google by clicking the link under their Knowledge Panel.
People and organizations in the following categories are now eligible to claim their presence on Google in MENA - Authors, Cities, Sports teams, Sports leagues, Museums, Movies, Musicians, Schools, TV Shows and Video Games.