Apple has announced new iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Editions.
The new iPhone generation in red with a glass and aluminium design, will be available in the UAE from Friday.
The iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of AED 2,991.50 from Apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers.
Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT.
Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
Apple has also launched a matching (PRODUCT)RED iPhone X Leather Folio,
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organisation's largest corporate donor.
"This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS," said Greg Joswiak, Apple's vice president of Product Marketing. "iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do."
"Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006," said Deborah Dugan, (RED)'s CEO. "The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We're honoured that Apple has dedicated its resources to our purpose, and can't wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition."