Alaris seeks to recruit Elite channel partners in Middle East

Alaris seeks to recruit Elite channel partners in Middle East
Mihyar says historically, Alaris has been strong in the government, banking, healthcare and insurance verticals.
Published: 20 July 2018 - 9:01 a.m.
By: Manda Banda

Information management solutions vendor Alaris, a Kodak Alaris subsidiary, has said it is seeking to on board channel partners on the Elite Partner Programme as part of the broader Alaris IN2 Ecosystem initiative.

According to the company, it is looking to recruit partners in the META, Russia and CIS countries.

Samer Mihyar, regional marketing manager - META and Russia and CIS at Alaris, a Kodak Alaris business, said that while IT equipment reselling partners have different business models and approaches, with Elite Partners the company is looking at those solution providers that can help Alaris to reach out to the right audience with the right message.

"We want to work with value added resellers (VARs) or system integrators (SIs), although we are also open to any partnership that shows commitment and structure to their selling approach," he said. "No matter how big or small the partner organisation is, we are happy to work hand in hand with in providing them with all the support that they need to succeed in the market."

Mihyar explained that for decades Alaris has been a innovating and developing scanning technology and a trendsetter in the science of information capture, but without a solid network of partners the company wouldn't have been able to reach the point where it is right now. "We value their market expertise, their solutions approach, and most importantly their relationships in their respective markets," he noted.

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