Citrix has appointed Taj El-Khayat as its regional director for Middle East & North Africa (MENA).
Reporting to Andy Macdonald, the area VP for Emerging Markets, El-Khayat is tasked with transforming the company’s go-to-market plan in key potential markets in the region, the company said.
Macdonald expressed confidence in El-Khayat’s ability to energise the local team as Citrix continues to expand its presence in emerging markets. “Our customers also stand to benefit considerably, as this appointment was made to help navigate them in the right direction as they embark on individual roadmaps to the cloud whilst ushering in a new era of work,” Macdonald added.
El-Khayat has a long career in the regional IT industry, holding senior positions at Riverbed, Juniper Networks, Microsoft and Compaq. “I’m eager to be joining Citrix at a time where more organisations in the region are embracing digital transformation. This shift is ultimately set to change the very nature of their operations and to ensure a transition that is equally seamless as it is effective, it’s important that the apps, data and services employees require are unified to form an optimal environment for productivity.
“I look forward to conveying this unique value proposition to our customers in MENA and working closely with them to accelerate their journey to the future of work,” El-Khayat added.