Instagram is introducing the ability to mute posts, so that users can opt out of seeing posts without having to unfollow an account.
The social media platform, which is mainly popular with teenage girls, will add the mute function in an update due today.
The company said it is testing ways to control what users see in their Instagram feed. The mute function is intended to make it easier to personalize feeds and the company said it may also be a "useful tool for managing complex social dynamics."
When an account is ‘muted', the user can still see posts on the muted profile page, and get notified about comments or posts which the user is tagged in. Muted accounts are not aware when they are being muted and can be restored as normal.
For those who want a more comprehensive solution, the app can be uninstalled in the usual way.