App offers car insurance discount for good driver behaviour

App offers car insurance discount for good driver behaviour
The PHYD SafeDriver app will encourage better driving and help the UAE meet accident reduction targets, says Bisbjerg.
Published: 27 May 2018 - 7:56 a.m.
By: Mark Sutton

A new ‘AI'-based app promises drivers up to 30% discount on car insurance if they drive safely.

The SafeDriver Pay-How-You-Drive (PHYD) app, is being offered by I-Insured, to track and rate drivers' behaviour and offer a discount for safe driving.

The app, which has been developed by telematics company Oseven, will detect who is driving the car and to score their behaviour against a set scale. The driver must have the app active at all times they drive the car to receive the discount.

To safeguard privacy, the app does not provide location data to I-Insured, only tracking the drivers score and driving record.

The app, which is available for Android and iOS, is available now from

Frederik Bisbjerg, Executive Vice President said: "The PHYD SafeDriver solution and app gives customers an incentive of a reduced premium up front encouraging them to drive safely. This will actively contribute to making the roads safer and helping the UAE reach the ‘Zero-Accident' vision for its roads."

Thomas Edelmann, Founder of RoadSafety UAE commented: "Worldwide, drivers using technology to score how safe they drive are significantly less exposed to accidents and thereby actively contribute to safer roads. The i-Insured solution rewards drivers up front - and not when the policy is up for renewal after one year - this will motivate many drivers to be safe and lessen accidents on the roads."

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