Ring and X-cite partner for home security devices in Kuwait

Published: 6 May 2018 - 7:07 a.m.
By: Manda Banda

Ring, a provider of neighborhood security devices, has partnered with X-cite by Alghanim Electronics, Kuwait's largest electronic retailer, to distribute the vendor’s security devices.

The partnership will help Ring expand its reach across the Kuwait market, offering customers innovative security products and services.

 Mohammad Meraj Hoda, vice president, Business Development at Ring, said: “Ring’s mission to reduce crime in neighborhoods drives every decision we make. By offering affordable, easy-to-use, and effective devices and services that can not only help solve crime but prevent it from ever happening, Ring is changing neighborhood security as we know it today. We are looking forward to expanding in Kuwait and making a positive impact on neighborhood crime.”

Hoda added that: “X-cite by Alghanim Electronics has been providing technology-driven business solutions in Kuwait controlling more than 70% of the market share when it comes to consumer electronics distribution, and home security products and solutions are a natural extension to their product offering.”

He said Ring is looking forward to working with X-cite by Alghanim Electronics to address neighborhood and home security needs by extending its product offerings through internet service providers, online retailers, system integrators, Internet service providers and brick and motor channels where they have very strong relationship.

Fernando Vicente Lopez, vice president, Electonics at Alghanim Industries, said: “Under the Kuwait 2035 vision there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Thing (IoT) is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable.”

Lopez said the awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and the company believes its partnership with Ring is a perfect fit. “We see exciting new possibilities in this partnership with Ring across the country and it will help X-cite by Alghanim Electronics to better address our customer’s needs in today’s environment of ever-increasing demand for neighborhood and home security solutions,” he added.

As a value-added distributor in Kuwait, X-cite by Alghanim Electronics will promote Ring's latest suite of home security products such as the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Video Doorbell Elite, Ring Floodlight Cam and the Ring Spotlight Cam. In addition, the VAD will conduct channel engagement, training and activation programmes for partners. X-cite by Alghanim Electronics will also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.

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